Le marché de la location US marche trop bien ?

[Manolito]

Vu sur IMDB, les succès de système de location à prix cassé comme netflix (location par correspondance) et redbox (système de kiosque automatique US proposant des locations à 1 dollar la nuit) agace les majors puisque trois d'entre elles (sur cinq !), Fox, Universal et le mamouth Warner leur imposent maintenant des conditions très restrictives pour avoir accès à leurs titres.

Apparemment les studios ne parviennent pas à s'entendre avec eux sur un partage des bénéfices encaissés par le biais des locations (c-a-d : ils veulent leur part du gâteau !).

"Redbox Sues Fox

13 August 2009 3:35 PM, PDT

DVD kiosk operator Redbox filed a lawsuit against 20th Century Fox Home Entertainment on Wednesday, claiming that Fox's effort to prevent Redbox from renting its movies for 30 days following their release amounts to "naked restraint of trade." In a statement, Redbox President Mitch Lowe accused Fox of "attempting to prohibit timely consumer access to its new release DVDs at Redbox retail locations nationwide." Fox responded that it had tried to negotiate a deal with Redbox that would have allowed it to purchase DVDs "on the initial DVD release date or with a 30-day window." It provided no details concerning the terms under which Redbox would have been allowed to purchase the discs on the release date. Fox said that Redbox's "lawsuit aims to limit Fox's ability to make legitimate business decisions, and Fox believes it will prevail in defeating Redbox's meritless claims."

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Bad Day At Red Box

14 August 2009 6:26 PM, PDT

If you are in the business of renting videos to the public, Thursday was not a good day. Warner Bros. joined 20th Century Fox and Universal in announcing that from October 1, it will no longer provide new DVDs to kiosk operator Redbox until 28 days after they are released. The studio, which like its competitors, has seen DVD sales drastically fall off as more and more consumers opt for the $1-dollar-a-night kiosk rentals and cheap subscriptions with Netflix, also stated that it wants to renegotiate its deal with Netflix with the aim of implementing a revenue-sharing arrangement with the online rental outfit. Some analysts questioned whether the tactic would be effective, since both Redbox and Netflix could simply send their employees to a local Wal-Mart or Best Buy to purchase copies at retail prices if the studios won't provide them wholesale. Coincidentally on the same day Blockbuster, the nation's largest brick-and-mortar rental chain, reported that its revenue had plunged 22 percent in the last quarter, another indication that consumers are seeking the cheapest rental prices and are forgoing the luxury of browsing in the big blue stores. "